Custom designed WordPress theme for East Yorkshire photographer

Case Study: Portfolio WordPress website for The Picture Box

We designed and developed a portfolio website for our client which consistently generates high quality leads as a result of first page search rankings.

Example of custom WordPress photography theme by East Yorkshire web designer Art & Soul

The Picture Box is a portrait photography business based in East Yorkshire. Whilst offering a range of family portrait services, business owner Justine McMillan specialises in new born and baby photography. After refreshing the business corporate identity in 2017 we redesigned Justine’s website to give greater prominence to the beautiful images that have earned her the reputation she deserves.

Through rigorous application of good on-page search engine optimisation (SEO) practices we ensured that her new website quickly achieved prominent rankings for local and regional keyword searches. This has helped new customers quickly and easily find her website.

The benefits of this really paid off in 2018 when Justine decided to move away from the lucrative wedding and events market to concentrate on her passion for new born baby photography. The site’s first page rankings for searches related to new born, baby and cake smash photography have consistently generated high quality leads and enquiries helping to build a loyal and profitable customer base.

I often get compliments from customers about my website—especially when they see their picture in one of the image galleries! It’s been a great source of new enquiries and really shows off my work. Duncan did a great job!

Justine McMillan is a satisfied customer for photography web design

Justine McMillan

Proprietor · The Picture Box